Updated: Feb 27, 2022
In this digital age, the way people all over the world interact with sports has evolved and football is no different. The beautiful game is rapidly changing both on and off the pitch, and technology and social media are driving these advancements.
To help us with this, the club are pleased to announce that Rookbook Sports has become our official media partners for the upcoming season, as part of our efforts to continually improve the club both on-and-off the pitch.
While many would know Rookbook as a sports management firm, it is in fact a sports management and marketing firm. Hence, Rookbook will be assisting us by managing the club's social media platforms, helping the players understand how to market themselves better, co-planning community outreach initiatives and forging even stronger ties with the fans, among other things.
For the observant fan (or if you attended the fan engagement event), you may have noticed the Rookbook logo on some of the posts, providing a sneak preview of this announcement, as well as signalling that they have played a part in our social media refresh and overhaul so far.
"Tampines Rovers has a rich history, and we hope to explore and highlight this side of the Club to captivate our fans. We have hence partnered up with Rookbook to tell the Tampines Rovers story better. We are excited to navigate through this complex digital maze to better position ourselves more effectively in the sports scene." said General Manager, William Phang.
You can expect some intriguing developments in the near future, so stay tuned and get #PRIMED for some big announcements in the near future.